Justin Bieber for CK Underwear! Why?

13:17

Pt
Breaking News. O anuncio está cá fora e é, finalmente, confirmado oficialmente - Justin Bieber é o novo rosto da campanha #mycalvins da Calvin Klein Underwear, ao lado de Lara Stone, fotografada pelo duo Mert & Marcus.
Fiquei espantada, surpresa e também intrigada para ver as notícias esta manhã. A minha pergunta é "porquê"? Justin Bieber parece-me ser apenas um miúdo mimado pela fama. Na minha opinião ele não parece ser um modelo a adoptar por qualquer marca com uma história. Sempre vi a CK underwear como uma marca que transmite uma mensagem de conforto e juventude eterna para os homens e mulheres de verdade.
E tu, o que achas desta nova aposta?

Eng
Breaking News. The Add is out and it is, finally, officially confirmed - Justin Bieber is the new face of Calvin Klein underwear campaign #mycalvins, along side with Lara Stone, shot by Mert & Marcus.
I was astonished, surprised and also puzzled to see these news this morning. My question is "why"? Justin Bieber seems to be just a kid spoiled by fame. To me he doesn't seem like a role model to any brand with a history.  I always saw CK underwear adds as a message of comfort, timeless youth for real men and women.
So, what do you think?






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5 Commenting It

  1. pois... tambem já me perguntei isso mesmo várias vezes hoje... e ainda não cheguei a lado nenhum... é que nem sequer faz sentido de uma perspetiva comercial =P

    enfim...

    http://tehteh25.blogspot.com

    xoxo

    ReplyDelete
  2. Uma campanha tão falhada, mas tão falhada. Meu rico Beckham ahah :)
    THE PINK ELEPHANT SHOE | FACEBOOK | INSTAGRAM

    ReplyDelete
  3. : / The truth is that it seems that there is an entire marketing team behind, perhaps trying to reach other masses with the brand, but not sure it really work because I believe that we are tired of this character named "Justin B", I will not deny he looks quite attractive in the photos really look like a model but if Calvin Klein wanted to make an impact think it did, but it seems that Wrong way.
    Btw you invite to follow each other so I did :) I wait you too. x

    ReplyDelete
  4. tb n gostei nada, a cara dele mete me tanto nojo ahaah

    http://rrriotdontdiet.blogspot.pt/

    ReplyDelete

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